Digipak
The digipak was very good as it actually looked
like a real digipak. The conventions of the music video inspired us to make the
digipak look like its part of the indie genre due to the pop features. After
carefully analysing and judging each image i came to the decision to choose the
best ones even though it was very tough. It was important to have a standout
from cover as first impressions of new artist for customers are key. It was
important to have a glooming digipak because our audience was young people.
Advert
It is known for people to see something appealing
and have a interest or an enquire of it. So that was important to us to make
our advert very eye-catching. It was key for us new artist to make the advert
as professional as we can.
Comparison to real Products
Our inspiration for the advert was Madonna. This is
because of the colour choice, animatic editing and the use of vibrant.
Audience Feedback
Young audiences are hard to appeal as they have
many interest so it was important for us to make the video, advert and digipak
stand out so that we can have great feedback. It was a success as the feedback
we received was very positive the audience enjoyed the video which as big for
us.
Music Video
When it came to the music video we had to keep the
same level of consistency as the digipak and advert. Keeping everything on a
high was important for us. Using the same features as the advert and digipak we
kept the level of consistency and managed to get a really good music video.
Using the song name cool kids as a story board was smart. The word cool often
refers to someone trying to fit in like everyone else and applying that to the
music video was simple logic. Using different locations played a very good part
of the video as each location has a different story. Her being in an audition
trying to form a band shows her interest in music.
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