Evaluation Question 4: How did you use new media technologies in the construction and research, planning and evaluation stages?

Research

Research played a big part when it came to researching artists, music videos. It gave a clear insight of what i would do for my music video. I used YouTube as a site to watch and be able to be inspired and to analyse the music videos.

Editing Software

Already knowing knowledge of adobe premiere as well as Photoshop and flash is was able to work on my digipak. Using the vibrant tool to create a the pop image of the digipak was a new experience for me and required me to watch many YouTube videos.

Class Activity

As a class we had to film and lip sync to Elton john song don’t go breaking my heart. This was part of the planning, researching and constructing for the upcoming music video. This played a big part of my researching because it is very similar to my music video.

Audience Feedback

Audience feedback allowed me to forever update my work to my audience needs. Also using research to gain an profile on what type of audience i have such as young people they tend to watch many music videos and usually have interest in more than one artist.

Evaluations

I have used blogger as my main source for my evaluations as it has everything and very basic to use. Blogger allow people to use a embed code so you can put anything that has one. This is a very good aspect as sometimes you don’t want to many tabs open to view something.

Evaluation Question 3: What have you learned from your audience feedback?

Feedback

Receiving the feedback from my audience feedback showed me what part of the video I could improve in. I learned that it is normal to receive negative review from some of you audience as I was able to re edit my music video.  I used survey monkey to get reviews. Using this software I was able to notice that the user will be effected on to whether they should buy the song or not. Music videos are used as a business strategy as well as advertising the artist and their music industry. Taking on one review. One had suggested for a much more interesting ending. Taking on that challenge I decided to use a couple of more shots and make a scene which is a photo shoot. Taking many high and low angle shots of her body this again meets the demand of the song title. I did have some reviews saying they’d prefer a different type of genre. How i overcame this was thinking about other situations for example a soccer player may not like the way rugby is however that’s not everyone’s thought about rugby.

The Start

The start of the video had to be good which it was as our character was happy. This made my audience know that she is a very cheerful person. So I added many shots of her being happy.

Attempting to be an Cool Kid

As most cool kids like to muck about our artist was trying to be one. This aspect fit the characters profile as like I said before she is very cheerful. As i continued editing the part i didn’t want everyone not noticing was when she notices someone is watching her. This also fits well the song title “cool kids” as cool kids tend to know when they are being watched. It was important for our artist to be cheerful off the set because its good to have a good cohesion with someone of f set. Being cheerful off set was a good attribute to have when you have to do the same when creating the video as the audience will enjoy you the artist and the music video.

Evaluation Question 2: How effective is the combination of your main product and ancillary texts (DVD didgipak, Magazine advert)?

Digipak

The digipak was very good as it actually looked like a real digipak. The conventions of the music video inspired us to make the digipak look like its part of the indie genre due to the pop features. After carefully analysing and judging each image i came to the decision to choose the best ones even though it was very tough. It was important to have a standout from cover as first impressions of new artist for customers are key. It was important to have a glooming digipak because our audience was young people.

Advert

It is known for people to see something appealing and have a interest or an enquire of it. So that was important to us to make our advert very eye-catching. It was key for us new artist to make the advert as professional as we can.  

Comparison to real Products

Our inspiration for the advert was Madonna. This is because of the colour choice, animatic editing and the use of vibrant.

Audience Feedback

Young audiences are hard to appeal as they have many interest so it was important for us to make the video, advert and digipak stand out so that we can have great feedback. It was a success as the feedback we received was very positive the audience enjoyed the video which as big for us.

Music Video

When it came to the music video we had to keep the same level of consistency as the digipak and advert. Keeping everything on a high was important for us. Using the same features as the advert and digipak we kept the level of consistency and managed to get a really good music video. Using the song name cool kids as a story board was smart. The word cool often refers to someone trying to fit in like everyone else and applying that to the music video was simple logic. Using different locations played a very good part of the video as each location has a different story. Her being in an audition trying to form a band shows her interest in music.

Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

We used artist as the main convention. The artist is always able to engage themselves to the audience when their in the music video. This gives the audience a chance to evaluate the artist to see if they have some sort of interest. Its very important to have the video visuals matching the lip syncing of the artist.  It shows sheer professionalism to keep the lip syncing on point.

Close Ups in music videos are very important that's why we had to that as a must for ours. However we did not use it all the time as it may be frustrating for the audience. We had several close ups of the artist face and shoes.

Locations play another key part of a music video which we had to carry out too. We had filmed in a white room with a desk, Tubes station, Band Room, cafe, graffiti walls and many more.

I've held many researches about andrew goodwins theories so i will compare them to my music video. Ive connected some bits of his theories to my music video. He intends to use genre characteristics as an theory. We used a stage for our artist to perform on. As the genre of the music was indie we had to use guitars, drums and pianos. We had ensured that we cut to a different scene when the beat drops. This is to make sure that the music is flowing well with the video. We had used the song title as a guide. We made sure that the title 'cool kids' will have relation to the features of the video. Our artist had to go through many occasions for her to be a cool kid she went through a audition phase and having an photo shoot at the end of our video. Due to record labels demand we had to have many close-ups. Close to the end of the video we had many close ups of the artists body which we could compare to laura mulveys theory of the male gaze.

Advert Construction

The Image below is was the first draft of the advert. As it looked to simple we had done some more editing to it.



The image below is the finalised advert which includes magazine review the singers of the song as well as the song title. The Advert is very like the digipak with the pop art and cartoon graphics was was encrypted on the original image.

Advert

Blog 11 Case Study 2

Emil Nava has had a long history of working in big industry's after signing with academt, to between the eyes and now for pulse.

Kid brittish was Nava's earliest video. It was filmed in one day and edited in 3 days and also budgeted around £20.000. The video was shot in manchester to give it that local feel.

Jessie J

Nava and Jessie J have worked together on many of her music videos. The videos are mostly about the lyrics or about her younger life. An example is Do it like a dude the lyrics are very connected to the conventions in the music video.

Ed Sheeran

Ed sheeran had worked with Nava for his song lego house. The narrative was a stalking fan trying to get attention of ed sheeran.

Advertisements

Nava work has also found its way to advertisements. Adverts are different because they are created to promote. That means that Nava music intelligence is limited. But adverts have high budgets and and production values.

Constructing the Digipak

It took a while to get used creating the effect of the the digipak as i haven't experienced it before. To create the effect i had to watch numerous of youtube videos and even practised them at home when i was able to master them and alter and make it look like i want it to look.

My group had taken a many photos while filming and i was able to pick the best ones, however i was unfortunate to loose some of these photos and i had to find and pick out some from other sources. One photo i had created myself at home the yellow image for the cd bed. Using the same editing technique i was able to apply them to all the photos.

Finished Digipak

Blog 7 Brand Identity Spice Girls

Promotional

In these day music groups or artists are common sold as brand and their music video are products of the brand who hope the audience will be interested into buying the brand.

Some groups and artist images have much more importance instead of the quality of their work. The Spice girls are examples of this.

In rare circumstances the meaning and the lyrics of the song is sold however the artists image is very limited.

Spice Girls

The spice girls are a good example of brand identity. The smart imaging allowed the group to be successful despite the lack of talent.  Each member all had a different type of identity which appealed to different audiences.

• Baby Spice
• Crazy Spice
• Posh Spice
• Ginger Spice
• Sporty Spice

The spice girls have shown that music is less important than marketing.

The Spice Girls History

• Many auditions took off to create the spice girls
• They had many sponsorships including pepsi and polaroid
• The Ginger Spice Geri Hallwell almost missed out on being a spice girl because she had looked older than the other girls

Lady Gaga

Lady gaga has named herself a theatrical artist. Every Gaga video is mind-blowing and very entertaining. Gaga's music videos often relate to her lyrics of her romance and paranoia.

Adele

Adele is not like other female artist as she is not target as erotic desire to audiences. She cancels out the male gaze because she does not wear revealing clothing, dancing or seductively posing.

In comparison I have added two vidoes to compare Lady Gaga and Adele

  

Music Video: Cool Kids By Alex

Editing The Music Video

The editing process took long and was done over many different occasions. I focused on timing when came to editing the video. I had done this by changing the shots when the beat changes. It was important to keep the lip syncing accurate and I set it as the main goal for the video.



In order for the editing look appetising many effect were used to do it. 

Some example:

using four boxes to show the different shots at the same time, using flash effect, playing the video backwards and many more.

Katy Perry

Hot n Cold
This music video illustrated katy perry as a anxious bride. The video was portrayed as fun as well as being serious at the start. Due to her character we (the audience) are automatically attracted to her fun. The video took place in a church as well as creating a chasing where Katy Perry is followed by her dancers.

Last Friday Night
This music video illustrates katy perry acting as a normal teenage girl that's trying to be cool. Her appearance is not as attractive as usual. She goes with a story of portraying a teenage girl that is ugly and turns ugly then suddenly turns beautiful. This sends a message to the younger audience stating that there is a chance.

Firework
This is Katy Perrys biggest videos in terms of matureness. She uses special effects to create fireworks that come out of her as well as the people who feature in this music video. This is mostly directed to a young audience as the video is stating that its possible to overcome your weaknesses and fears.

California Girls
 This video illustrates katy's fun as she is very active in the video. This video is directed to the much older younger age as there are explicit language and some sort of nudity even though there are sweets. The impact of her new relationship may have been the cause of the music video.

Wide Awake
After complications to her relationship Katy Perry had returned as a leader for the young teenaged girls. The video illustrates her becoming the person she was once before. She created the video to indicate her fans that shes back and shes recovered.

Roar
Katy perry is back encouraging people to over come your fears just like the fireworks music video. This video had confirmed that she is a single woman trying to be herself. The video also indicates that she is being sexy for herself and not for any man.