Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

We used artist as the main convention. The artist is always able to engage themselves to the audience when their in the music video. This gives the audience a chance to evaluate the artist to see if they have some sort of interest. Its very important to have the video visuals matching the lip syncing of the artist.  It shows sheer professionalism to keep the lip syncing on point.

Close Ups in music videos are very important that's why we had to that as a must for ours. However we did not use it all the time as it may be frustrating for the audience. We had several close ups of the artist face and shoes.

Locations play another key part of a music video which we had to carry out too. We had filmed in a white room with a desk, Tubes station, Band Room, cafe, graffiti walls and many more.

I've held many researches about andrew goodwins theories so i will compare them to my music video. Ive connected some bits of his theories to my music video. He intends to use genre characteristics as an theory. We used a stage for our artist to perform on. As the genre of the music was indie we had to use guitars, drums and pianos. We had ensured that we cut to a different scene when the beat drops. This is to make sure that the music is flowing well with the video. We had used the song title as a guide. We made sure that the title 'cool kids' will have relation to the features of the video. Our artist had to go through many occasions for her to be a cool kid she went through a audition phase and having an photo shoot at the end of our video. Due to record labels demand we had to have many close-ups. Close to the end of the video we had many close ups of the artists body which we could compare to laura mulveys theory of the male gaze.