Jamie Thraves music video career began by signing with Oil Factory when he completed his degree in royal college of art.
Thraves has produced many low budget music video productions. In fact many of his first few video productions cost him £5000
Thraves first video was for Radiohead "Just". The song was shot in three day and had a budget of £100,000
The cold play music video is one of Jamie's most known music video. The music video was very cheap as it budgeted around £200.000 and again was shot in three day. What made the video so interesting was that the music video was played backward.
Jamie claims that he intends to use the song lyrics to build a story timeline. An example for this is the music video for Katy B "Broken Record". For this music video he uses the song title to dictate the scenes in the video (broken record repeating)
Jamie is still able to creative a touching narrative even though there is little lyrics.
By the looks of the screen grabs rihanna looks like she is working in a garage. However this is a males enviroment which is stereotypical. Rihanna and her worker are nit exactly wearing the clothes for the job instead they are wearing seductive clothing. In the video she does various of poses instead of working on the car.
The Triple Male Gaze
In the narrative, the male characteristics turn their attention to the female characters. The audience is forced to look at Rihanna through a males view.
Agency
Even though its rihannas music video, she does not play the main character. Instead its the man in the car who is going to race. Rihanna part in this particular part of the video is being the erotic desire of the male characters as well as the audience.
Stuart Hall
Audiences decoded texts that was encoded with meanings by producers.
The producers of the film encode the message
or meaning on the text
The message or meaning is interpreted
The Audience Decodes
Dominance or Preferred
Negotiated
Oppositional
Suture
Suture is when audiences prefer to read classic hollywood narrative. Features such as Mise-en-scene, editing and sound are used to consciously manipulate the audience.
Ive had carried out an audience research about what music videos they like and what makes them good. Unfortunately i was not able to embed the survey however i have screenshots of some feedback from a class member
In my media class me and my group had a meeting to discuss what we was going to do for our music video. We had come up with ideas that we put down as notes and then thought of how it would be edited. This had formed a general concept of media of the music video.
One member from my group had written notes on what would happen in the scenes. Picture shown below.
In the music video the Michael
Jackson and the Jackson brothers had the very same characteristics. They all
had contained a same level of dancing on a stage in front of an audience.
The music video was related to
the lyrics of the song. Michael Jackson always makes it important that the
music videos property relates to the music video. This is because if a music
video doesn’t relate to a music video then it will not make sense.
In this video Michael Jackson was
on the spot light and had many close ups that the record label may have
requested. As Michael Jackson was always on the spot light he must have known
that he may need to show off some dance moves. There was lots of cuts of him
performing on stage in different scenes of the music video.
In the music video there was
always cut scenes of Michael Jackson performing on stage in different music
videos. This would be intertextual reference because the music video had
contained clips from other music videos.
The lip synching for the music
video for Rockin’ Robin was very basic which made the music video good and
productive.
Rock
with You
In the music video for rock
with you Michael Jackson was the only character in the music video. He was always
dancing in every scene of the music video. The character that he was singing
about was not in the video.
The music video had been related
to the lyrics because he was singing about a girl and he was in a place that
looked like a club and that’s where women go.
Throughout the music video
there was many close up of Michael Jackson. As he was the only person in the
video he was always being shown and keeping up with the dancing.
As he was not singing with his
brothers in this music video this music video of him had kick start his solo
career.
Billy Jean
In the music video for billy
jean Michael Jackson was a very different character to the other characters in
the music video. He seemed to have some kind of power anything he touches glows
or turns into something for example the cat turned in to a tiger or the tiger
cloth had turned into a live tiger.
The music video had made a lot
of sense because the properties of the music video were related to the song.
Beat It
In this music video Michael jackson is presented as a peace maker. The video consists two gangs which who are very angry with each other. Both gangs go to one place late in the night to begin their brawl. The two gang leaders both had knives and before the got to stab each other Michael jackson comes and peace's it out and they all started to dance. This was a good move as dancing can be used to solve problems like fighting. Both gangs started dancing and which ended the music video. The music video presents peace and unity. Thriller
In the music video Michael Jackson is presented as 3 different breed a werwolf, zombie and a human. The music video shows 3 different night where Michael is one of each breed. Sharing his night out with girlfriend. The mise en scene of the video is very dark and gloomy the characters both wear old school clothing which anticipates the sound and noise in the music video. Bad
In this music video Michael jackson had a change of appearance. His skin colour had turned white even though he was originally black. After his success from the thriller music video. People was pumped up about seeing his latest one "Bad". The video was premiered on BBC for the first time. This was a classic because people love his dancing and they wanted to see the new Michael.
Black or White This music video was used to promote a message of skin colour. This was because Michael had suffered a skin disease which made his skin white when it was black. Many critics had stated the music video as groundbreaking because of how the media was treating Michael. some had named him strange because of the change. Overall the music was used to bring back his reputation as well as career. Earth Song
This music video was made to to send out a message. This is because the way that people treated the world at the time was poor and we still do. By having countless wars, not providing for poor families which make children die.
