Sunday, 29 March 2015

Audience Research

Stuart Hall

Audiences decoded texts that was encoded with meanings by producers.

The producers of the film encode the message or meaning on the text
The message or meaning is interpreted
The Audience Decodes


Dominance or Preferred
Negotiated
Oppositional

Suture

Suture is when audiences prefer to read classic hollywood narrative. Features such as Mise-en-scene, editing and sound are used to consciously manipulate the audience.


Ive had carried out an audience research about what music videos they like and what makes them good. Unfortunately i was not able to embed the survey however i have screenshots of some feedback from a class member




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