Katy Perry

Katy Perry – how her Pop Videos appeal to her target audience and reflect her private life

When analyzing Katy Perrys Music Video i will be using Andrew Goodwins theories to describe the music videos.

Music videos demonstrate genre characteristics 

(e.g. stage performance in metal video, dance routine for boy/girl band). 

There is a relationship between music and visuals 

(either illustrative, amplifying, contradicting).

The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style and ‘fireworks’?). 

There is frequently reference to notion of looking (screens within screens, telescopes, looking into the camera etc) and particularly voyeuristic treatment of the female body. Katy Perry’s videos appear ‘Feminist’ but she also appears ‘sexy’ in parts.

There is often intertextual reference (to films, TV programmes, other music videos etc – “Wide Awake” refers back to “California Girls” and “Firework”).

The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style: think Michael Jackson’s white shoes or glittered glove, Bono’s sunglasses, Gaga’s whacky and frequent costume changes; think poses, dance moves etc). 

There is frequently reference to notion of looking (screens within screens, telescopes, looking into the camera etc) and particularly voyeuristic treatment of the female body. 

There is often intertextual reference (to films, TV programmes, other music videos etc).

Target audience = young girls (14-17)

Katy Perry has to a) be like an older sister / friend b) reflect some of the anxieties young girls have c) be someone young girls can admire and want to be (appear sexy in a non-threatening way)

Hot and Cold

In Katy Perry's music video Hot and cold she had showed many things that happens in a women's life. in the music video she was previewed as a happy women who heart will be broken in a vision. The music video shows that you should be careful what you do with your partner because you can get heart.

Last Friday Night

This music video was controversial as Katy perry related it to a teenage girls life. Some