Purpose of a Music Video

Purpose of a Music Video

Promotion/Money Making: 
Promotion is used to promote the song, the artist and album. They do this to persuade the audience to buy the artists CD or to even download. It benefits the artists as it help them get a bigger audience awareness for the artist and the record company. They do this because the artist, record label and so on could get much more money which will make them big.

Synergy:

Synergy is when the music video is alive and is used in many multimedia campaign this is just a way of a song being promoted. The music industry has a connection with many different media associations such as radio, TV, print media and film. there is a clear feel of synergy around many platforms for example film.

Synergy Between Alicia Keys and The Amazing Spider Man 2

There is clear synergy within the Alicia Keys song (Its on Again) for the film The Amazing Spider Man 2. The music video shows clear scenes of the movie and Alicia Keys singing the song. The music has many quick editing of the movie and Alicia keys singing. Also what links Alicia keys to the film is the costume that she is wearing. The costume that she is wearing links the two as she looks like the villain in the film. The location of the music video also links it to the film as it is in the same place where the movie was filmed. In one scene of the film the lights where turned out in city and that's what links the film to the music video because in the music they turn out the lights in the city as well.